![]() ![]() Some logos have text that forms a picture. A lot of logos have both text and a picture. ![]() Where it gets confusing is when the lines between them blur. The name can be designed in a picturesque or stylistic font, but at its heart it’s still just text. So, when a designer asks whether you want a logotype or a logomark, they’re really asking if you want a text logo or a picture logo. Logotypes are also often referred to as wordmarks or lettermarks, while logomarks are also known as pictorial logos or logo symbols.Įxamples for logotypes include Visa, Coca Cola or Google. The general term logo refers to all marks that represent a brand. What’s the difference between a logotype and logomark?Ī logotype is a logo centered around a company name or initials, while a logomark is a logo centered around a symbolic image or icon. Is it a logotype or a logomark or both? This logo has different variations. Plenty of people are just as confused as you-enough folks to justify us writing an entire article about it! If you’re planning a logo design or logo redesign, take a quick glance below to see if your brand would benefit more from a logotype or logomark, and why. If you don’t know the difference between a logotype and a logomark, don’t feel bad. After all, what’s the difference, aren’t they both just logos? You might as well choose between a diffendoofer or a grickily gructus. “Do you want a logotype or logomark?” It’s one of the first questions you need to ask yourself when looking for a logo, because it has huge ramifications on branding, but it’s also a question that tends to stump people. ![]()
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