![]() ![]() Whitehead says the challenge for food and agri sectors is how best and quickly to integrate the data into their operations. ![]() “For example, this could be specific grains for new breads or noodles, or innovative cuts and varieties of beef for growing markets.” “Through properly utilising this data, the food and agri sectors will be able to far more precisely tailor what they grow and produce to match the specific needs of consumers, as well as in the right volumes.” “Advanced predictive data analytics allows us to forecast what foods millions of consumers are likely to buy tomorrow, next month, or even next year,” he says. “If food producers can get those elements right and focus on building relationships across the supply chain, moving forward we see some fantastic outcomes across agriculture in an online marketplace.” RESHAPING POTENTIALĪccording to ANZ Head of Agri Insights Michael Whitehead, consumer data collected by Alibaba and similar companies has the potential to reshape the entire food supply chain - not just into China but globally. “When we talk fresh food in particular, on one level it opens enormous potential but it also creates challenges around supply chain, logistics, packaging and marketing, all of which is required to deliver a consistent quality product in the required volumes,” he said. ![]() ![]() “Marketing, including interactive content, is important to capturing the attention of social savvy Chinese consumers.”ĪNZ Head of Agribusiness Mark Bennett believes the Chinese market represents untold possibilities for agricultural companies, but there are a number of challenges for them to navigate. “We had hundreds of people in China bidding against each other for lobster and we used live streaming as a key marketing channel given it’s aligned with China’s mobile usage and gaming society,” O’Loghlen says. In a recent pilot, Alibaba worked with a lobster fisherman in Geraldton, Western Australia, fitting go-pro cameras and creating a live stream via Tmall Fresh. Current categories include seafood, meat, fruit, ice cream, eggs and vegetables. This includes Tmall Fresh, a platform dedicated to selling refrigerated goods direct to Chinese consumers. There are already more than 1,300 Australian brands using Alibaba’s retail platforms, and in September Alibaba and the Australian Trade and Investment Commission (Austrade) announced an agreement to strengthen trade opportunities and an expansion of Australian products on Alibaba’s business to consumer (B2C) e-commerce platform Tmall. Growth is supported by a competitive B2C e-commerce industry including Alibaba, Jingdong, Tencent, Suning, Dangdang, Yihaodian and Amazon China.Ĭross-border consumer e-commerce is also growing and amounted to an estimated 259 billion renminbi ($US40 billion) in 2015, more than 6 per cent of China’s total consumer e-commerce - and is growing at upward of 50 per cent annually. Australia already has an established reputation amongst Chinese consumers and therefore its food producers have a significant advantage.”Īccording to a recent IbisWorld report, China’s online shopping industry (or e-tailing) is expected to generate $US779.0 billion in 2016, a rise of almost 30 per cent on 2015. “During Alibaba Group’s Double 11 Shopping Festival, Australia was ranked fourth of all countries selling into China through Tmall and Tmall Global, up from fifth place in 2015. “Around 439 million Chinese shoppers are using our platforms annually and many of these consumers are looking to create a wellness lifestyle through their purchases which requires access to quality, nutritious and fresh foods,” Alibaba Group’s Director of Business Development for Australia and New Zealand John O’Loghlen says. With a head office soon to open in Melbourne, the world’s largest retail commerce company Alibaba Group believes Australian producers, especially agribusiness, can benefit from China’s growing internet population. John O’Loghlen, Alibaba Group Director, Business Development "Australia already has an established reputation amongst Chinese consumers and therefore its food producers have a significant advantage." Those links may be a stretch but there’s one place two such disparate items can be purchased within a few clicks of each other – and it’s providing a fantastic opportunity for Australian businesses to tap into the ever-changing Chinese market. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |